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Jack Daniel’s Honey Launch

Jack Daniel’s Honey Launch


  • 0
  • 8 August, 2016

Challenge: promotional launch for the new Jack Honey Lemonade RTDs for which the client emphasized the graphic and physical representation of the RTD in their respective displays.

Solution: we developed an ad hoc design for the display with a relaxing beach theme where we placed the bee and can element (main feature of the new line) on all furniture in order to showcase the new product to all in attendance at the launch.

Materials used: pine wood with natural treatment, inked pine wood, vinyl cuts, direct printing on wood, volumetric structures, sublimated fabrics and tents/umbrellas.


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